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Engage.com woos users with roses

Valentine's flower handout brightens commuters' morning and sends a clear marketing message.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
Engage.com

Article updated on 2/14/08 at 1:56 p.m. PST.

One perk of taking mass public transportation to work is the occasional giveaway waiting to be crammed into your hand by a cheerful promoter. For an hour and a half this morning, commuters at the Montgomery BART station in San Francisco accepted 3,000 long stem red roses from Engage.com, an online dating site built on the philosophy that meeting friends of friends through a trusted network is the way to bring singles together.

Long stem rose

Dangling from each rose with a length of red yarn was the sponsor's business card. The obvious marketing gesture pleased commuters nonetheless, many of whom stopped for Polaroid posing. But will it work? According to this study, it doesn't really need to.