Emtera, a maker of mobile customer-relationship management software, has received a $1.2 million first round of funding from Avisent, an investment arm of General Atlantic partners. Emtera, based in Arlington, Va., allows companies and retailers to gather data about their customers' shopping behavior, as well as to hold real-time digital discussions with customers in stores.See complete list.
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Discuss: Emtera gets $1.2 million
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