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Emdigo 3D: Spidey, Hello Kitty animate mobile screens

Flip and slide phones get personal with 3D characters that activate each time the phone snaps open.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
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Thumb open an ordinary flip or slide phone and nothing happens, except maybe the triggering of a robotic greeting (Hello to you, too, Moto.) Do it again with a phone enriched with Emdigo's 3D offering and football players might rush by.

The carrier-partnered content distributor isn't one I'd normally cover, but the offering is an example of compelling 3D software coming our way. Similar third-party, carrier-agnostic downloads are sure to follow.

Hello Kitty on a skateboard

NFL Team Tailgate and Hello Kitty are two such examples of these enhanced animated skins that users can purchase through Verizon and Alltel. Flipping or sliding the phone activates the characters, and clicking the OK or center button animates them further. In one mode, Hello Kitty can shred the half pipe on her cute kitty-sized skateboard. For other apps like the Spider-Man skin, dialing a number pops open a skinned window with the Marvel character protectively overseeing your progress in the background.

Candy bar and brick phone users are out of luck. Animations become motionless wallpaper, which hardly justifies the download price--about $3 during my demo.

Check back to this space and CNET TV for a video demonstration with a certain webbed superhero.