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HolidayBuyer's Guide
Tech Industry

eBay moves to protect position

The company says it will ramp up its spending to attract and keep more customers. The move is seen as necessary as more companies crowd into the online-auction space, but eBay still faces plenty of challenges.

eBay says it will ramp up its spending to attract and keep more customers. The move is seen as necessary as more companies crowd into the online-auction space, but eBay still faces plenty of challenges. Among them: countering fraud on its site and fighting to stay ahead of a growing list of competitors. A new marketing alliance with Netscape, which will give the auctioneer a premium position on the Netcenter portal, is sure to help.

eBay plans to spend big on marketing
With companies piling on to the Internet auction space, eBay will launch an aggressive customer-acquisition campaign.

Netscape to plug eBay on Netcenter
Web trading community eBay and Netscape Communications today announced that they will expand their marketing relationship by promoting eBay services on Netscape's Web portal Netcenter

Yahoo to auction O.J. Simpson items
The portal is expanding its online auctions, getting off to a quick start with memorabilia seized from O.J. Simpson's home.

eBay will cooperate in fraud probe
The online auction host will work with New York City officials on their investigation of sales of fake sports memorabilia, but it says it's not liable.