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Tim Cook mispronounces 'Pokemon.' Earth shatters

Technically Incorrect: During the company's earnings call, Apple's CEO pronounces Pokemon as, oh, you wouldn't believe it.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

You mean he isn't actually out there playing Pokemon Go?

Twitter @JimCramer

You were focused on the numbers, weren't you?

Apple's results were slightly less bad than the questionable Wall-Street types had anticipated.

But those who are truly current had other qualms.

It seems that Apple CEO Tim Cook struggles with the pronunciation of "Pokemon."

He was asked during the Apple earnings call about augmented reality and the stunning success of Pokemon Go.

Cook replied that Apple is investing greatly in AR. He added: "The number one thing is to make sure our products work well with other developers' kind of products like Pokemon. That's why you see so many iPhones in the wild chasing Pokemons."

That quote is accurate in terms of the words written down. However, he didn't say "Po-ke-mon," as so many have over the last few weeks.

His version was "Pokay-man." He even pluralized it into "Pokay-mans." (Listen for yourself, around 51:00)

Aficionados insist that this is not (P)okay, man.

Apple didn't immediately respond to a request for comment.

Some on Twitter naturally amused themselves at Cook's expense. However, Gizmodo claims that one of its readers, Jennifer Rezny, emailed Apple's CEO and explained that "Pokemon" is a contraction of "Pocket Monsters."

Rezny says Cook actually replied with a simple smiling emoji.

We all carry strange pronunciations around with us. I have been forced to enjoy them all my life when people attempt to pronounce my name. (Well, except in Polish restaurants.)

There's something charming about tech's most powerful CEO having his own version of Pokemon.

I fancy some enterprising Apple lawyer has already called Cook to suggest he patents his personal Pokemon pronunciation.

Just in case, you know, Samsung releases a new game called Pokay-man Go.