The announcement comes as rival Ticketmaster.com expects to describe a similar system to issue tickets in coordination with sister company and entertainment giant Ticketmaster Corp. (See related story) Unlike Ticketmaster.com, E-Stamp's PC ticketing service hasn't yet signed any partners.
The system will work much like the San Mateo, Calif., company's postage platform: Consumers will purchase tickets online and print them out at home. However, E-Stamp plans to license the technology to other companies, rather than sell tickets itself.
Although Ticketmaster has signed exclusive agreements with many entertainment venues to sell their tickets, E-Stamp sees a market for its new service with companies such as movie theaters and smaller venues that sell their own tickets, said Justin Thomas, director of strategy and planning at E-Stamp.
"There's a lot of venues that could sell on their own," Thomas said. "They don't all have to go through Ticketmaster."
The ticketing service and a similar service for gift certificates, unveiled last week, are the first of a number of new uses for E-Stamp technology that the company plans to license to other businesses, Thomas said.