By establishing a network of national enforcement bodies with powers to work together across the European Union, the Consumer Protection Cooperation regulation, which comes into force this month, will help tackle rogue traders who prey on consumers across European borders.
Previously, wide differences in the structures of law enforcement agencies and the methods they use have hampered prosecutions. The new regulations require enforcement authorities to help each other by exchanging information and cooperating on cross-border cases.
The U.K.'s coordinating enforcement body will be the Office of Fair Trading.
The new measures will tackle cross-border scams, includingand those that offer phony prizes, distribute misleading advertising and use pressure selling. Also targeted are phone scams based in other EU countries and rogue traders of time-share and vacation club properties.
"Joined-up enforcement across the EU will help to stamp out scams and leave the sharks with nowhere to hide," Consumer Minister Ian McCartney said in a statement.
Steve Ranger of Silicon.com reported from London.