The companies launched the "Every 10 Minutes" promotion on Monday, promising to deliver to winners before they hit stores for the holidays. Participants will have a chance to enter drawings every 10 minutes for the next nine weeks, the company said.
To enter, players must enter a unique code printed under caps of Mountain Dew, Pepsi and Sierra Mist bottles into an online account at Yahoo.com. Participants can choose which drawings they enter. In addition to the next-generation game console, winners will also get to select a free video game--either "Madden NFL 06" or "Need for Speed Most Wanted." The estimated value of the prize is $580.
Pepsi will ship the consoles overnight to winners on the Saturday before the retail release date of the new product, according to a list of frequently asked questions on Yahoo. Microsoft has not disclosed the release date yet, but expects them to go on sale in stores before the end of the year.
One of the most anticipated features of the Xbox 360, which Microsoft has been developing for more than three years, is the ability to display games in high-definition when used with HDTVs. The game console can also link to the Web, allowing players to purchase and download game trailers, new game levels, weapons and vehicles for their games online. The machine also features a wireless controller and a 20GB hard drive for storing games and music.
Microsoft is in a race to beat Sony and Nintendo, which are also coming out with next-generation game consoles.