The Internet-ready, 128-bit Dreamcast was launched in the United States on Sept. 9. Sega said in a statement that it reached the 1 million sales mark faster than other "retail sales phenomenon, such as Tickle Me Elmo and the Sony PlayStation."
The 1 million mark is somewhat surprising given Dreamcast's rocky start. When it was launched last year in Japan, sales were slowed by delays in much-hyped software titles for the console. In the wake of that slow start, Sega reorganized and attempted to promote Dreamcast as an Internet terminal.
Also, Sega originally predicted Dreamcast would hit the 1 million mark just after Christmas. The company said previously that it expects to sell 2 million units by March 31 and 6 million by March 31, 2001.
The forecasts come as rivals Sony and Nintendo are heavily promoting their existing consoles. Both also are working on updated systems that will challenge the Dreamcast.
Sony, in particular, has very high hopes for the PlayStation 2. At the Comdex computer trade show in Las Vegas last week, Sony executives touted it as the nerve center of the wired home of the future.
"By hitting the 1 million units sold landmark, it is clear that the Sega Dreamcast consumer has moved beyond the hardcore gamer and into the mass market," Chris Gilbert, senior vice president of sales, Sega of America, said in a statement.
Sega Dreamcast is available in the United States at a suggested price of $199.