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HolidayBuyer's Guide
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Down with marketing jargon

I have come to the belief that there is a contest between marketing departments as to how to describe something with the most words while not actually saying anything.

In response to the October 23 Perspectives column by Charles Cooper, "HP's Adaptive Enterprise: A 'Star Trek' script?":

I have but one word: Amen.

I have come to the belief that there is a contest between marketing departments as to how to describe something with the most words while not actually saying anything.

I work in a hospital, and it is funny to think what some of the phrases mean for us. Business process? That would be "healing of patients." Business Strategy? "Get the insurance companies to pay up."

Down with jargon! We need a greater synergy between product summarization and functional goal.

Chad Wilson
Oxford, Ohio