Galaxy S23 Ultra Review ChatGPT and Microsoft Bing 5 Things New Bing Can Do How to Try New Bing Ozempic vs. Obesity Best Super Bowl Ads Super Bowl: How to Watch Massive Listeria Recall
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept

Down with marketing jargon

I have come to the belief that there is a contest between marketing departments as to how to describe something with the most words while not actually saying anything.

In response to the October 23 Perspectives column by Charles Cooper, "HP's Adaptive Enterprise: A 'Star Trek' script?":

I have but one word: Amen.

I have come to the belief that there is a contest between marketing departments as to how to describe something with the most words while not actually saying anything.

I work in a hospital, and it is funny to think what some of the phrases mean for us. Business process? That would be "healing of patients." Business Strategy? "Get the insurance companies to pay up."

Down with jargon! We need a greater synergy between product summarization and functional goal.

Chad Wilson
Oxford, Ohio