DoubleClick, Yahoo show both sides to email marketing
Internet advertiser DoubleClick discovers email as a medium through which it can deliver ads, and Yahoo develops technology to fight one of the most disdained byproducts of the Internet: spam.
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Internet advertiser DoubleClick discovers email as a medium through which it can deliver ads, and Yahoo develops technology to fight one of the most disdained byproducts of the Internet: spam. "I don't think anybody's come up with a perfect spam filter." - John Mozena, co-founder, Coalition Against Unsolicited Commercial Email | 
| | | DoubleClick enters new marketing territory The online advertiser may be a latecomer to the cramped field of email marketing, but the firm is making an aggressive push to clear a path for itself. 
Yahoo adds spam filter to email, but will it work? previous coverage |