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HolidayBuyer's Guide
Tech Industry

DoubleClick sets 2-for-1 stock split

DoubleClick Inc. (Nasdaq: DCLK), which has been on a tremendous run for the past year, gave its investors an early Christmas present Monday, announcing a 2-for-1 stock split.

The online advertising network said the split will occur on Jan. 10 for all shareholders of record on Dec. 31.

In its latest quarter, DoubleClick topped analysts' estimates, losing $5.4 million, or 13 cents a share, on sales of $44.9 million.

Its shares surged to a 52-week high of 209 3/8 earlier this month after trading at just 21 13/16 last December.

Twenty of the 21 analysts following the stock maintain either a "buy" or "strong buy" recommendation.