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HolidayBuyer's Guide
Tech Industry

Doubleclick in line with 2Q forecasts

Doubleclick Inc. (Nasdaq: DLCK) met analyst expectations in the second quarter.

In second quarter results released after market close Monday, the online advertising agency reported a net loss of $5.1 million, or 13 cents a share, excluding costs related to the company's recent move of its corporate headquarters. That loss was in line with the loss predicted by First Call's survey of 10 analysts.

Second quarter system revenue of $44 million represented a 155 percent increase year-over-year. Actual recognized revenue of $31 million in the second quarter was a 40 percent gain sequentially.

The company's DART technology averaged more than 363 million ad impressions daily in June, up 38 percent from March. DART deliver 10.9 billion ads in June, as the number of publishers using the technology rose to 893, from 675 in the first quarter. A real-time ad delivery product, Closed Loop Marketing Solutions, handled more than 3.6 billion ads in the second quarter.

Revenue from the DoubleClick International Networks increased $7.7 million, up 58 percent sequentially. Overseas business now generates 18 percent of Doubleclick's system revenue.

Shares of DoubleClick fell 5 5/16 to 94 5/16 in Monday's trading prior to the quarterly report. Of 11 analysts surveyed by First Call, eight recommend Doubleclick as a "strong buy", and three maintain the equivalent of a "moderate buy" rating.>