Don't count out interactive TV
In response to the May 3 Perspectives column by Charles Cooper, "Interactive TV: The big kludge":
I agree that interactive TV has not yet delivered on the heady hype of the boom, but I also believe the jury is still out. Would you deny that there are absolutely great things you can do with the Web that you couldn't do before? I doubt you
would.
eBay, Expedia, Amazon.com and ESPN.com are just a few of the many great things the Web has brought us. They're great because they take advantage of the strengths of the Web as a medium that other media can't match.
Interactive TV must do the same, and we as an industry will do that over time--trust me. It may take longer than we thought, but at some point I believe even you will be convinced.
Jonathan Bokor |
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