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Donald Trump on Carly Fiorina: 'Look at that face!'

Technically Incorrect: The latest woman to be the brunt of the leading Republican candidate's charm is former Hewlett-Packard CEO Carly Fiorina, as Rolling Stone reports.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

Look at that face. C-Span/YouTube screenshot by Chris Matyszczyk/CNET

In the race for the title of who treats women worse -- Donald Trump or the tech industry -- the leading Republican candidate is making a strong showing.

Having first besmirched Megyn Kelly on his campaign trail -- seeming to support the idea that she's a -- Trump continued by suggesting she has blood coming out of her "whatever."

His apparent fixation on Kelly as some sort of enemy is not, however, exclusive. He has also turned his critical attentions to former Hewlett-Packard CEO Carly Fiorina.

Fiorina is also standing for the Republican nomination and some felt she was the most accomplished performer in the first debate.

Perhaps that's why Trump has chosen to attack her. Stunningly, he appears to have plumped for base tactics.

In a profile story Wednesday in Rolling Stone, the Donald was said to be watching footage of Fiorina offering a few choice words about his choice of words and how they're fueling his rise as the prospective Republican candidate.

Trump reportedly mused: "Look at that face! Would anyone vote for that? Can you imagine that, the face of our next president?!"

When one looks back on the faces of our presidents, some have certainly not been exemplars of pulchritude. But given Trump's apparent insistence that "I will be phenomenal to the women," the evidence suggests that he will be phenomenally rude and physicalist.

Trump, perhaps, realizes (at least temporarily) the dangers of his tongue's looseness. He told Rolling Stone: "I mean, she's a woman, and I'm not s'posedta say bad things, but really, folks, come on. Are we serious?"

He may not realize it, but some people have endured similar thoughts about him.

For her part, Fiorina reacted to Trump on, of all places, Megyn Kelly's Fox News show. She said: "I think those comments speak for themselves. Honestly, Megyn, I'm not going to spend a single cycle wondering what Donald Trump means."

She did wonder, however: "But maybe, just maybe, I'm getting under his skin a little bit, because I am climbing in the polls."

This could be. Trump's method seems to include berating those who might, in some way, be a threat to him. This has, thus far, meant berating seemingly every single candidate.

On Thursday morning, as news of his comments spread, Trump attempted (his own version of) damage control. He told CNN: "I'm not talking about looks. I'm talking about persona." Well, of course. That was so obvious.

Fiorina came through to executive ranks at a time when women in the tech world were even rarer than they are now. What abuse must she have encountered on her travels to the top?

The next Republican debate is on September 16.

Might one strategy for Fiorina be to confront Trump for all his verbal driveling toward women? Might this, in fact, be her chance to break through and garner meaningful support? Might she be the one to suggest that Trump should look at his own face first?