This is beautiful.
In the way slow motion scenes of individual back hairs being plucked by a Rottweiler's teeth to a Johann Strauss waltz would be beautiful.
Created by a very interesting man called Eric Leist, this is the story of how Facebook Timeline was sold to corporate America. By the ultimate American mad man, Don Draper, aka Jon Hamm.
It's done with feeling. For it is, in fact, Draper's presentation from the TV show "Mad Men" of the Kodak Carousel to some allegedly sane men whose clothes are currently available at Banana Republic-- doctored a little by Leist in order to give it fully modern relevance.
When he posted it first to YouTube, Leist declared a philosophical purpose: "In all seriousness, the most compelling elements of Facebook's Timeline are the ones that made Kodak's Carousel popular. Reminiscing is a social activity. It always has been, and now Facebook is bringing that activity online."
Some might consider that the one teeny difference between Facebook and the Kodak Carousel was that the nasty neighbors from number 43--or an HR representative from a troublesome, nosy corporation--couldn't barge into your house on a Thursday night and flick through your Carousel presentation.
Still, who could not be moved by Draper's soliloquy on nostalgia? The word comes from a pain in an old wound, he explains. It's a twinge in your heart. It's the potential for a jingle-jangle in Facebook's pocket.
Who can resist being taken back to a place where we know we were loved? Who can resist the idea that others can stare at their own lives, at who they were with ten years ago, nine years ago, eight years, and conclude that this person lacks any sense of commitment?
This is truth. This is beauty. This is a revenue stream.