Everyone seems to be playing catch-up with everyone else.
Google appears to have taken a pole position in new areas of technology such as virtual reality and artificial intelligence. Its Google Home smart speaker, meanwhile, follows the success of Amazon's Echo speaker, which also has its own digital assistant in Alexa.
But Google's investment in Home and virtual reality raises the question of whether Apple has fallen behind in these critical areas. Remember, Google is catching up to Apple with the Pixel phone, which is the first time that it has worked on both the hardware and software sides of the device.
Samsung, meanwhile, is nabbing its own digital assistant by snapping up Viv, a startup co-founded by one of the creators of Apple's Siri.
Lastly, most of the suitors have dropped out of Twitter -- just the latest bad news for a company that has struggled to find its footing.
The 3:59 gives you bite-size news and analysis about the top stories of the day, brought to you by the CNET News team in New York and producer Bryan VanGelder.
Check out the extended shows on YouTube.
Does Apple need to play catch-up with Google? (The 3:59, Ep. 119)