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Ditto Book--Custom e-readers for a niche market

Companies can customize the Ditto Book e-reader by adding a logo, brand name, welcome screen, and bundled content.

Sharon Profis Vice President of Content, CNET Studios
As the Vice President of CNET Studios, Sharon leads the video, social, editorial design, and branded content teams. Before this role, Sharon led content development and launched new verticals for CNET, including Wellness, Money, and How To. A tech expert herself, she's reviewed and covered countless products, hosted hundreds of videos, and appeared on shows like Good Morning America, CBS Mornings, and the Today Show. An industry expert, Sharon is a recurring Best of Beauty Awards judge for Allure. Sharon is an avid chef and hosts the cooking segment 'Farm to Fork' on PBS nationwide. She's developed and published hundreds of recipes.
Credentials
  • Webby Award ("How To, Explainer, and DIY Video"); Folio Changemaker Award, 2020
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Sharon Profis

Ditto Book

Though Amazon and Barnes and Noble are grabbing headlines with e-readers aimed at consumers, Ditto Book--a CES 2010 exhibitor--is marketing its device for niche markets.

The $249 e-reader doesn't compete with Nook and Kindle specifications, as it is not wireless, has a 6-inch screen in four shades of gray, and doesn't support the standard ePub format yet.

Its focus is on customization; companies interested in ordering the e-reader in bulk can add a logo, brand name, color, and welcome screen. A unique option is to load the e-readers with bundled content.

Ditto is a subsidiary of Macrotron Systems, a Silicon Valley company that offers design, engineering, and manufacturing services. By targeting corporations, nonprofits, and possibly education agencies, the company might be able to stand alongside its larger competitors.

The device is also available to consumers, but customization requires a 250-unit minimum. According to business developer Hentry Jebasingam, Ditto Book's goal is to support many formats, including ePub within the next few months.