Disney portal shifts strategy, may lose logo
While the media company shifts its focus from being a Web portal to an entertainment niche, it may have to reinvent itself on another front, as a judge blocks it from using its original logo.
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latest developments |
While the media company shifts its focus from being a Web portal to an entertainment niche, it may have to reinvent itself on another front, as a judge blocks it from using its original logo. "One of the reasons that you haven't seen a lot of momentum is because...we have not delivered a distinctive and clear message." - Steve Wadsworth, Go.com president | 
| | | Judge bars Disney from using Go.com logo update A federal appeals court orders the company to immediately remove the logo from TV ads and Web sites until a trademark infringement trial brought by GoTo.com is resolved. 
Disney's Go.com narrowing focus previous coverage
Disney's Go.com gets green light for 30 days |