The search technology company said the deal with Disney will include its algorithmic and sponsored results for Go.com queries. Google's sponsored results compete directly with those from Overture, where advertisers pay a per-click fee for higher placement on specific search queries. When visitors to partner sites click on these links, Google or Overture pays its partners a percentage of the fees the company receives from advertisers.
In addition to Go.com, Google will begin powering site-specific results and sponsored links in the entertainment giant's Disney.com, Movies.com and FamilyFun.com Web properties in the spring.
The agreement underscores the heated competition between Google and Overture in distributing search results to content partners. In the past few months, Overture has struck distribution deals with AOL Time Warner's CNN.com and AOL Europe, and with Disney's ESPN.com. However, America Onlinelast May in a move that sent Overture's stock reeling.
Disney originally(then called GoTo.com) in spring 2001 as a placeholder after . Go.com has since become a shell of its former self, acting as a springboard to Disney's premier sites, such as ABCNews.com, ESPN and Disney Online.
Still, Overture continues to count two of the biggest Web portals, Yahoo and MSN, as its partners. Overture's payment scheme has helped Yahoo achieve, and it has offered a comparable .