Walt Disney says it plans to license its online content to BellSouth in an effort to attract people accessing the Web through the Baby Bell's dial-up and DSL (digital subscriber line) services. Disney will provide multimedia content and editorial from its sites, including ABC.com, ABCNews.com, Disney.com and FamilyFun.com. BellSouth customers will see links to the Disney Store and online promotions for Disney Vacations. The tie-ins will be visible on BellSouth's default home page, which serves 1 million subscribers.
Disney, which once ran a Web portal called Go.com, has over the past year focused on being a content provider rather than a content aggregator on the Web. The entertainment giant has drasticallyits online work force and has some of its online operations back into their respective TV properties.