Disney's Web site now features MovieStreet division KidFlix as its exclusive children's video retailer. Eventually, most of the primary Buena Vista Internet Group Web sites, Disney's online arm, will feature MovieStreet as its exclusive video retailer.
As previously reported, Disney continues to add retail partners to its Web site. Earlier this month, the entertainment giant began promoting FTD flowers on its site. Disney also has arrangements with Music Boulevard and Barnes and Noble.
Under the agreement announced today, Disney and Kidflix will create a co-branded site to sell videos. Currently, the link on Disney's site leads to the general Kidflix site, but it will shortly be replaced.
"We haven't made any relationships with Go.com," said MovieStreet president and chief executive Jonathan Kaplan.
Kidflix is a start-up that officially launched in September. Since then, the San Francisco-based company has inked a high-profile deal to create an online children's bookstore with Barnes and Noble.