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DirecTV hits 10 million mark

DirecTV, a satellite TV provider, said Thursday it has activated its 10 millionth customer. The company, a unit of General Motors-owned Hughes Electronics, was launched about seven years ago with 53 channels. It now has more than 475 channels and offers digital video recording, Internet access and interactive programming, the company said. Despite the milestone, the company isn't adding new customers as quickly as it expected. Earlier this month, the company lowered its forecast for new subscribers in the second quarter to 175,000 from a previous range of between 275,000 and 350,000.

DirecTV, a satellite TV provider, said Thursday it has activated its 10 millionth customer. The company, a unit of General Motors-owned Hughes Electronics, was launched about seven years ago with 53 channels. It now has more than 475 channels and offers digital video recording, Internet access and interactive programming, the company said.

Despite the milestone, the company isn't adding new customers as quickly as it expected. Earlier this month, the company lowered its forecast for new subscribers in the second quarter to 175,000 from a previous range of between 275,000 and 350,000.