Shipments of point-and-shoot digital cameras (those with color viewing screens) surpassed 2 million units for the second quarter and 3.5 million for the first half of the year.
Market share leaders for the first half were the usual trio of Sony, Olympus and Kodak, with 24 percent, 17 percent and 13 percent, respectively.
Second-quarter market share tallies showed some movement, though, with Canon climbing into third place with 12 percent of the market. This is the first time Canon, usually associated with higher-end cameras, has broken into the top five, according to IDC, which credited the boost to the introduction of slim, reasonably pricedmodels such as the Elph S200.
The majority of sales growth continues to be in the $200 to $400 range, where cameras are offering high resolution and more advanced features, includingand other intended to simplify printing and sharing of photos.
"Prices are expected to further decrease as vendors clamor for market share" during the holiday shopping season, IDC analyst Chris Chute wrote in the report. "Typically, 40 percent of annual digital camera shipments occur during the fourth quarter."