- Gaia Online
Digg is a user-driven site that employs social democracy to bring new and upcoming stories to its front page. Users can submit their own links, be they stories, videos, or podcasts. Any registered user can then vote on the story by "Digging" it. When stories get enough Diggs, they make the front page, where they receive a considerable amount of eyeballs.
Since launching in 2004, the site has gone on to become immensely popular and is currently in its third iteration. Digg has created several ways to integrate story submission and user voting to third-party sites, including a button that has its own counter for votes. Users can also watch live activity on the site using a handful of visualization tools that track who's looking at what at any given time.
Another reason for Digg's popularity is its podcast Diggnation, which features site creator Kevin Rose and TV personality Alex Albrecht. The weekly show features the pair discussing some of the most popular stories on the site.
Web site: www.Digg.com
Winners in this category: