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Diamond iPhone: It was inevitable

In classically over-the-top fashion, London jeweller Amosu has adorned an iPhone with 420 diamonds, set in 18-carat gold

Where there's gold, diamonds are sure to follow. It's become a familiar pattern, as we saw most recently with an 18-carat gold shuffle that was soon followed by a diamond-encrusted version. So it was time to start an office pool after a 24-carat iPhone began making the rounds a few weeks ago.

Like clockwork, today Crave got an email from Amosu, one of the more prolific blingmeisters in the gadget world, with what it calls "the first diamond Apple iPhone". In classically over-the-top fashion, the London-based purveyor has adorned this limited edition with 420 diamonds totalling 5.65 carats, set in 18-carat white or yellow gold, with a choice of white, black or pink sapphires. Decisions, decisions.

It wasn't officially listed on Amosu's Web site as of this writing -- unsurprising as the iPhone isn't launched in the UK until 9 November -- but we have little doubt that it'll make good on its promise for a launch next month, given its track record. Especially because it knows that there are people out there actually willing to pay the £20,000 price. We hope only that it doesn't become the model for an iPhone pendant. -Mike Yamamoto