Destiny microtransactions could generate 'hundreds of millions' per year
Analyst says, "It broadens the revenue opportunity for what is already a very successful core franchise for Activision."
Bungie's decision to introduce microtransactions to Destiny could lead to a big upswing in revenue for the shooter, as much as "hundreds of millions" per year. That's according to Cowen & Company analyst Doug Creutz, who says in a note to investors that microtransactions have the potential to "broaden the revenue opportunity for what is already a very successful core franchise for Activision."
October 13 is also the same day competitive multiplayer mode Iron Banner makes a three-day return. Match rewards will include weapons and armor, with drop rates higher than they previously were.
Microtransaction systems in AAA games is nothing new. Two recent examples of games that offer microtransactions include Metal Gear Solid V: The Phantom Pain and Assassin's Creed Syndicate. In fact, it is rare for such games not to have them, as is the case with Star Wars Battlefront.
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