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Dell claims industry record

Dell Computer asserts it is the first company to sell more than 10 million computers in a single year to customers throughout the United States, Canada and Latin America. "This milestone clearly shows that customers are benefiting from buying direct more than ever," CEO Michael Dell said in a statement Wednesday. "Whereas our competitors may have to choose between market share and profitability, the efficiencies of our direct model allow us to grow our market share while maintaining our profitability."

Dell Computer asserts it is the first company to sell more than 10 million computers in a single year to customers throughout the United States, Canada and Latin America. "This milestone clearly shows that customers are benefiting from buying direct more than ever," CEO Michael Dell said in a statement Wednesday. "Whereas our competitors may have to choose between market share and profitability, the efficiencies of our direct model allow us to grow our market share while maintaining our profitability."