Thethat was the 2010s brought us a lot to talk about in technology, with the talking itself sometimes being a story.
Bold promises, snappy retorts and grudging mea culpas could become headlines on their own, especially when they spilled from the mouths of politicians and celebrity CEOs. Some were said in person and many came over Twitter, with its emphasis on making rapid-fire pithy musings.
But the quotes that make us think, laugh and scratch our heads weren't just from well-known people trying to be witty or profound. A celebrated scientist raised the alarm about rapidly advancing technologies like AI, a private citizen exposed a culture of sexual harassment at one of the industry's most supercharged companies and a small robot said hello from another planet.
Thanks to the help of CNET editors around the world, here are the 30 (unranked) quotes that defined the decade in technology.
Angst at Apple
An awkward iPhone moment
"Just avoid holding it that way."
Apple CEO Steve Jobs in an email to a customer after iPhone 4 users complained of degraded call quality when they touched the phone's antenna in a certain way. Three weeks later, Apple announced it would give all iPhone 4 customers free bumpers that would protect the antenna. (June 24, 2010)
"I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this."
Jobs as quoted in .
'Unless you're smoking crack'
I am not going to be running around trying to get 75 pages of briefings for people who are not going to be testifying. I mean, come on. 75 pages! 75 pages! You want me to do an order on 75 pages, (and) unless you're smoking crack, you know these witnesses aren't going to be called when you have less than four hours."
US District Judge Lucy Koh who presided over the seven-year-long patents court battle between Apple and Samsung, speaking to Apple lawyer Bill Lee. It's not a saga Koh cares to revive. (Aug. 16, 2012)
A Martian moment
"I'm safely on the surface of Mars. GALE CRATER I AM IN YOU!!! #MSL"
Mars Curiosity rover via Twitter after landing on the Red Planet. (Aug. 5, 2012)
'I'm just another guy'
"I'm no different from anyone else. I don't have special skills. I'm just another guy who sits there day to day in the office, watches what's happening and goes, 'This is something that's not our place to decide. The public needs to decide whether these programs and policies are right or wrong."
Outside the box
"Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the internet is wrong."
"It's not really about asking for the raise, but knowing and having faith that the system will actually give you the right raises as you go along. And that, I think, might be one of the additional superpowers that quite frankly women who don't ask for raises have."
"While I have never denied my sexuality, I haven't publicly acknowledged it either, until now. So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me."
A failed test
"A chemistry is performed so that a chemical reaction occurs and generates a signal from the chemical interaction with the sample, which is translated into a result, which is then reviewed by certified laboratory personnel."
Former Theranos CEO Elizabeth Holmes speaking about the company's promised an interview with The New Yorker. After The Wall Street Journal reported in 2015 that the promises were lies, Theranos last year and Holmes now faces criminal fraud charges for deceiving investors. (Dec. 8, 2014)in
Priming the red planet
"The fast way is to drop thermonuclear weapons over the poles."
New kid in town
"Apparently, they believe they're gods."
"F*** MY ROBOT P**** DADDY I'm SUCH A NAUGHTY ROBOT."
Microsoft's AI bot Tay via Twitter. Microsoft had developed the chat bot for 18- to 24-year-olds, but quickly had to silence its Twitter feed after humans taught Tay to parrot a number of inflammatory, obscene and racist opinions. (March 24, 2016)
The power of Pokemon
"We thought the game would be popular, but it obviously struck a nerve."
Tough talk on Twitter
"Delete your account."
Those missing emails
"Russia, if you're listening, I hope you're able to find the 30,000 emails that are missing."
Hit the road, jack
"The reason to move on: courage. The courage to move on and do something new that betters all of us."
Apple's senior vice president of worldwide marketing, Phil Schiller, describing why Apple dropped the 3.5mm headphone jack in the iPhone 7. (Sept. 7, 2016)
A hot topic
"We recognize that we have not lived up to your expectations, or our own high standards. For this we are truly sorry."
'A pretty crazy idea'
"Personally, I think the idea that fake news on Facebook -- it's a very small amount of the content -- to think it influenced the election in any way is a pretty crazy idea."
Not a good look
"I must fundamentally change as a leader and grow up."
Former Uber CEO Travis Kalanick after he was captured on a dash cam video berating a driver. (March 1, 2017)
The gender balance
"When I asked our director at an org all-hands about what was being done about the dwindling numbers of women in the org compared to the rest of the company, his reply was, in a nutshell, that the women of Uber just needed to step up and be better engineers."
'Nobody can recover your files'
"Maybe you are busy looking for a way to recover your files, but do not waste your time. Nobody can recover your files without our decryption service."
Ransomware attack WannaCry announcing itself to victims. The attack, which encrypted data on a victim's computer, crippled hospitals, phone companies and even traffic cameras. It spread across more than 100,000 organizations in 150 countries within days. (May 2017)
The net neutrality fight
"This effort is going to give our broadband providers the power to decide which voices should be amplified, what sites we visit, what connections we make and what communities we can create online. That seems to me a radical change and it's one that I am willing to raise my voice to fight."
FCC Commissioner Jessica Rosenworcel speaking net neutrality. (Nov. 16, 2017)about why she voted against of
"The genie is out of the bottle. We need to move forward on artificial intelligence development but we also need to be mindful of its very real dangers. I fear that AI may replace humans altogether."
Physicist Stephen Hawking in an interview with Wired. Hawking three months later at age 76. (December 2017)
How Facebook functions
'We thought the data had been deleted'
"We thought the data had been deleted and we should have checked. They gave us assurances and it wasn't until other people told us it wasn't true … We had legal assurances from them that they deleted it."
Follow the money
"Senator, we run ads."
Facebook CEO Mark Zuckerberg in a response to a question about how Facebook makes money during a Congressional hearing about the same matter. (April 10, 2018)
Stay in your lane
"Am considering taking Tesla private at $420. Funding secured."
'Be kind to each other'
"I encourage everyone to be kind to each other and treat each other with respect in everyday life and on social media. Can you do that?"
First Lady Melania Trump speaking about her "Be Best" campaign. (Oct. 23, 2018)
Tending to Twitter
"We believe it's important that the world sees how global leaders think and how they act. And we think the conversation that ensues around that is critical."
Twitter CEO Jack Dorsey, in an interview with Huffpost, responding to a question about whether Trump misuses the platform. Dorsey would meet with Trump at the White House three months later. (Jan. 17, 2019)
"Rather than capitulate to extortion and blackmail, I've decided to publish exactly what they sent me, despite the personal cost and embarrassment they threaten."
Chaos and consequences
"If you've built a chaos factory, you can't dodge responsibility for the chaos."
Apple CEO Tim Cook speaking at Stanford University, urged the technology industry to own the disruption and consequences of the products it makes. (June 17, 2019)