The kid-oriented Cue does bear a resemblance to Sphero's BB-8, but LED lights on its face give the robot more personality than the Star Wars droid.
It also has a more robust personality as users can choose one of four avatars, each with different character traits. You get one avatar out of the box then pay an extra $4.99 each to add the other three.
Powered by an artificial intelligence engine, the more you interact with Cue the more it learns about you. It's a little like Anki's Cozmo robot that expresses emotions and changes how it responds based on your previous interactions.
See a demo of Cue in action in the video above. Cue is on preorder now for $199.99 and will start shipping on Sept. 28.
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