The corporation plans to launch an international news site--BBCNews.com--later this year, which it says is a response to government pressure to extend its World Service onto the Internet.
The BBC proposes to make the new international site accessible only to people outside the United Kingdom. This, it says, will maintain a distance between its publicly funded and commercial services.
Both the existing and proposed sites will carry the same news content, with the latter funded by and carrying advertisements for its international-only audience.
At least that's the plan.
Technical experts dismiss the proposals as impossible, arguing that it is not feasible to control access by geography. Ben Laurie, director of the Apache Foundation and one of the expert witnesses during the Yahoo trial involving the auction of Nazi memorabilia in France, said "it is not possible" to block people geographically.
The BBC "may hope they can, but then management often think very stupid things," he said.
Laurie added that there are wider problems with the plan.
"I am opposed to the concept that people should be restricted in what they can view. Knowledge should be universally available," he said. "Presumably the reason the BBC is doing this is not to stop U.K. users from looking at a site with adverts but to prevent Americans (from) looking at an ad-free site."
Commercial broadcasters have long said there is an increased blurring between the BBC's public services and its commercial ones. The plan to launch BBCNews.com has been criticized by sparring partner ITN.
"If it is a BBC Worldwide service, then the BBC has to prove that it is paying a market rate for any content it takes from a publicly funded site," said an ITN spokesman. "If it can't, then the BBC has a major problem on its hands."
The BBC denies that the proposed international site will be paid for with license payers' money.
"U.K. users won't be able to log on to the international site and vice versa," said a BBC spokesman, adding that the technology to make this possible is "still being explored."