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Cricket's Muve Music rate plan hits 1M milestone

Integrated into every Android phone, the unique service is catching on with Cricket subscribers.

Alcatel Authority
Like all Android phones, Cricket's Alcatel Authority features the Muve Music service. Josh Miller/CNET

LAS VEGAS--Cricket's Muve Music service has surpassed the 1 million subscriber mark, the company announced today.

This year's CES marks the second anniversary of the Android rate plan, which bundles unlimited music downloads, ringtones, and ringback tones to text, talk, and Web plans, starting at $50 per month.

Although 1 million may not sound like a large number for wireless giants like Verizon and AT&T, the milestone is significant for Cricket's much smaller prepaid subscriber base of about 6 million, and a demographic that typically shies away from purchasing expensive plans.

Deals with national retailers like Best Buy have helped Cricket gain exposure to Muve Music outside of its own brick-and-mortar stores, and Muve remains an innovative differentiator for Cricket, its ace in the hole for a demographic that skews young.