LAS VEGAS--Cricket'shas surpassed the 1 million subscriber mark, the company announced today.
This year's CES marks the second anniversary of the Android rate plan, which bundles unlimited music downloads, ringtones, and ringback tones to text, talk, and Web plans, starting at $50 per month.
Although 1 million may not sound like a large number for wireless giants like Verizon and AT&T, the milestone is significant for Cricket's much smaller prepaid subscriber base of about 6 million, and a demographic that typically shies away from purchasing expensive plans.
Deals with national retailers like Best Buy have helped Cricket gain exposure to Muve Music outside of its own brick-and-mortar stores, and Muve remains an innovative differentiator for Cricket, its ace in the hole for a demographic that skews young.
Our editors bring you all the news from the 2013 Consumer Electronics Show.
Mar 19A powerful Wi-Fi router with a friendly price tag
Jan 6Sony announces new 4K TVs, and much more at CES 2014 (pictures)
Aug 13The D-link Gaming Router gives you what you need to pwn the noobs
Mar 22LG Hecto Laser Projector: Truly big-screen TV