Cricket Wireless is doing its best to attract new subscribers over the coming weeks. Today sees the AT&T-owned no-contract service provider announcing a new smartphone as well as some limited-time promotions.
Prepaid carriers have been especially bullish on courting customers lately, through offeringand aimed at signing on new subscribers. As AT&T's prepaid arm, Cricket is in a position to reach a customer base through different outreach programs at a time when traditional contract carrier structures are shifting to no-contract models.
Cricket, in particular, recently addedand has . Today's move applies to both potential and current customers.
Starting tomorrow, the entry-level HTC Desire 520 joins the Cricket roster. Priced at $100, the phone has a relatively small 4.5-inch display and runs Android 5.1 Lollipop with custom HTC software enhancements. The rear of the device houses an 8-megapixel camera capable of 720p HD video recording, while the front you have a 2-megapixel sensor for selfies and video chat.
For its processor, the Desire 520 uses a quad-core Qualcomm Snapdragon 210 processor with 1GB of RAM. Internal storage is pegged at 8GB, but phone owners can add more room by inserting a microSD card.
In addition to the new Desire phone, Cricket is also dropping the price for other handsets, too. The, for instance, sees its price slashed from $650 down to $500. These other phones are receiving price reductions as well: , , , and .
As an added bonus, customers who port their phone number from another wireless provider can save on a pair of LG smartphones. The LG Risio will be $20, while thedrops to $100 for carrier defectors.
For a limited time, Cricket will let existing customers add insurance to a previously purchased Cricket phone -- typically, subscribers have to add the protection within seven days of buying the device. Those who initially opted out can now take advantage of a second chance period that Cricket calls "open enrollment" and buy insurance that will help cover the cost of possible damage, theft and loss.
Cricket Protect costs $7 to $10 per month, depending on you phone model, and is payed monthly through your usual cell phone bill. The open enrollment period runs from September 11 to October 30, 2015.