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Creative MediaBook e-reader to take on Amazon Kindle

With the touchscreen, Internet-connected MediaBook, Creative is seemingly looking to kick Amazon's Kindle in the shins and run off with its market share

Creative is apparently planning to hop aboard the increasingly crowded ebook-reader bandwagon, with a device tentatively titled 'MediaBook'.

According to Creative fan site, the company displayed a working prototype at its recent annual general meeting. Based on Creative's Zii platform, the final version of the MediaBook will offer a touchscreen, SD card slot, text-to-speech function and Internet access.

Describing Amazon's Kindle as "just another electronic device which displays books in text", Creative's vice president of strategic business, Willie Png, suggested the MediaBook will outstrip rivals by "harnessing videos, pictures, text and services in one device that supports a media-rich experience". Singapore-based Creative is said to be negotiating with 10 international and local publishers regarding the provision of content for the MediaBook.