Crave TV: iPhone mania hits the UK

Last Friday Crave attended the UK launch of the Apple iPhone, one of the craziest technology events we've ever been to. The queues were massive outside the Apple store on Regent Street and the atmosphere was absolutely manic, even cult-like.

One guy, who'd been there for 12 hours, claimed it was "better than sex", although his mate was less impressed with the O2 tariff and pledged to unlock it. We also met one of O2's iPhone 'specialists', who was clearly a complete expert, bless her. Click on the video for all the night's highlights. -Andrew Lim