Less than a month before Apple gets ready to unveil the iPhone 5, we get word of a last-minute rethink that forced the boffins in Cupertino to go back to the drawing board and rework the entire project. Why? Because customers use their iPhones only to take photos of their food in order to create the delusion of a fulfilling life.
Oh, and did we mention that the iPhone 5 is a camera?
Or so says one "Greg Mansfield," the fictitious vice president of iPhone product design, in a deliciously biting parody that's made its way to YouTube. A couple of snippets:
[People are] sad and alone so they use pictures of food to create the illusion of a fulfilling life.... Siri's on there too. She can recognize the food you photograph and suggest fun captions that'll imply a life worth living.... The iPhone 5 is a game-changer. Its photos are sure to garner all the likes, hearts, plusses, pins, stars, reposts, reblogs, retumbles, and retweets that you've used to replace human connection in your life.
I've been using the iPhone 5 for a few months now and it's already turned my life into a seemingly enjoyable lie. Last weekend I was having brunch with my girlfriend, but we had nothing to talk about, so I took out my iPhone 5, I snapped a pic of my eggs Benedict, connected my iPhone to my MacBook, found a Wi-Fi hot spot, uploaded that photo onto Facebook, and within minutes I had friends telling me how much fun I was having. And you know, for one brief moment -- I almost believed it myself.
The eminently entertaining video, which you can check out below, was put together by Adam Sacks. Nice one.
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