Control how drunk the band is in awesome music vid
London's Moones made creative use of YouTube annotations -- and 80 beers -- to create a music video that is at once brilliant, hilarious, and at times, painful.
- Finalist for the Nesta Tipping Point prize and a degree in broadcast journalism from the University of Missouri-Columbia.
Member of the London band Moones embrace a rock 'n' roll lifestyle. And they don't just let fans share in it, they want them to be able to control just how rock 'n' roll they get in their latest music video.
The YouTube video for the band's song "Better Energy" takes advantage of YouTube annotations to allow viewers to determine how drunk the band is at any point in the performance.
To accomplish this remarkable feat, the band filmed five successive takes of the performance, swilling down four beers apiece between each take. The whole debaucherous endeavor, dubbed "Drunk in Session," is captured on the YouTube video from multiple angles. Embedded links along the edges of the video allow viewers to navigate between the various stages of drunkenness while staying at the same point in the song. Thanks to the use of thousands of annotations, the experience of switching between takes is remarkably seamless and totally hilarious.
Watch the making-of video here and try out the final product below. Take note of the literal game of "99 bottles of beer on the wall" taking place in reverse in the background during the session and join me in taking my hat off to these blokes for being able to even stand, let alone sing, after 16 beers.
Oh, and definitely don't try this at home. These guys are trained rock stars, after all.
(Via The Daily Dot)