As Google Ventures on Monday, following other Silicon Valley firms with a division to invest in promising start-ups., Google launched
"This is Google's effort to take advantage of our resources to support innovation and encourage promising new technology companies," said Google Ventures managing partners Rich Miner and Bill Maris in a blog post announcing the effort. "By borrowing the best practices of top-tier, financially focused venture capital firms and bringing to bear Google's unique technical expertise and brand, we think we can find young companies with truly awesome potential and encourage their development into successful businesses."
So where will Google direct its attention?
"We'll be focusing on early stage investments across a diverse range of industries, including consumer Internet, software, clean-tech, bio-tech, health care and, no doubt, other areas we haven't thought of yet," the partners said.
Earlier Monday, the Wall Street Journal reported.
Last week,, an e-commerce company that hopes enlist profit-minded individuals to label photos on with sales-lead tags so they, Web site publishers, and Pixazza can generate revenue from online imagery. At the time, Google said it wasn't yet ready to discuss Google Ventures.
But wait--isn't there a recession?, with fourth-quarter investments dropping 71 percent from $11.7 billion in 2007 to $3.4 billion in 2008, according to the National Venture Capital Association.
Well, Google has said it's confident of its cash position and ability to weather the storm. Also, a down economy is a good time to get better terms out of start-ups and to take on traditional venture capitalists who are leery of new investments during a time when it's hard to extract funds from existing ones that no longer look so hot for acquisition or an initial public offering.
"Economically, times are tough, but great ideas come when they will. If anything, we think the current downturn is an ideal time to invest in nascent companies that have the chance to be the 'next big thing,' and we'll be working hard to find them," the partners said.
Venture firms are relatively common among bigger Silicon Valley companies. During the fast-rising valuations during the dot-com bubble of the late 1990s, companies often found their investments doing better than their ordinary business. But the appetite for risk soured along with the economy.