CondeNet said it has purchased NutritionData.com, a health and nutrition information site with about 600,000 monthly unique visitors. The site will now join a roster of other CondeNet food and health sites as the company attempts to reach out to female readers.
Meanwhile, Conde Nast's, which reunited Wired.com with Wired Magazine after an eight-year split, seems aimed at a predominantly male audience.
But as CondeNet attempts to expand its roster of pure Internet sites--many of the company's Web properties are little more than Web front ends for Conde Nast's roster of magazines like The New Yorker, Vanity Fair, Self and others--it must also convince critics who have seen it try to do the same thing in the past.
For example, the company used to have a site, Phys.com, which was a standalone property that gave users a wide range of health information. That site was eventually folded into Self magazine's site, though its health-related calculation tools were preserved.