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CompUSA tries out a wireless coupon

Attention bargain hunters. Put away your scissors and take out your Palm. CompUSA, which operates 224 retail stores nationwide, is offering its first wireless coupon through AvantGo's mobile Internet service. Through March 10, AvantGo subscribers can bring in their handheld device to CompUSA and simply show the on-device coupon to the cashier to receive a 10 percent discount on handheld computer and cell phone accessories. Although CompUSA is not the first company to promote products via handheld devices, the concept of wireless ads has been slow to take off. Still, the concept appeals to some companies given that they can reach a targeted audience, namely the affluent, tech-savvy professionals who are most likely to buy handhelds.

    Attention bargain hunters. Put away your scissors and take out your Palm. CompUSA, which operates 224 retail stores nationwide, is offering its first wireless coupon through AvantGo's mobile Internet service. Through March 10, AvantGo subscribers can bring in their handheld device to CompUSA and simply show the on-device coupon to the cashier to receive a 10 percent discount on handheld computer and cell phone accessories.

    Although CompUSA is not the first company to promote products via handheld devices, the concept of wireless ads has been slow to take off. Still, the concept appeals to some companies given that they can reach a targeted audience, namely the affluent, tech-savvy professionals who are most likely to buy handhelds.