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Company says its running shoes turn zombies into millennials

Technically Incorrect: In a gloriously demented ad for Brooks running shoes, the world can be saved one jog at a time.

Chris Matyszczyk

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


And suddenly they assimilate.

Brooks; YouTube screenshot by Chris Matyszczyk/CNET

We're in a bit of a pickle.

It's harder to tell a politician from an alien, and a startup CEO from a zombie.

Everything seems to be slightly out of control, and we have little idea how to stop the madness.

Enter the Rundead.

You might not have heard of these people yet. They appear, however, in a new ad for Brooks running shoes that shows us a path to salvation.

We are in the Zombie Apocalypse. Yes, the one envisaged only this week by Amazon's lawyers, as they updated the company's terms and conditions.


In this ad, the zombies are doing their thing: marauding, chomping and frightening the pants out of nonzombies.

They chase an innocent man into a running store. There, they discover something that slowly turns them from destroyers into, well, millennials.

They jog along, wave to the locals and become so environmentally conscious that even millennials would admire their efforts to save a lonely snail.

Naturally, there's a corny tagline at the end, but the whole thing shows us at least one way out of our apocalyptic morass.

Yes, we must run for our lives.