By Forrester Research
Special to CNET News.com
April 29, 2005, 12:08PM PDT
By Ted Schadler and Charles Golvin, analysts
The new Mac OS X 10.4 operating system, aka Tiger, puts Apple Computer 18 months ahead of Microsoft and its cohorts, Dell and Hewlett-Packard, in delivering a better computing experience for most mainstream activities.
Apple's improvements in the areas that matter most to consumers--safety, convenience, entertainment and simplicity--are facilitated by its use of open-source software. Alas, most consumers won't be wowed immediately by innovations like the Spotlight dynamic search or four-way video chat because they aren't driven to them from the outset. Next time, Apple should use movie-trailer-style promotions and interactive teaching tools to walk consumers through the benefits and features.
The human factor.
The open-source angle.
Is designed for incremental innovation.
Frees Apple programmers to focus on usability and applications.
Where Apple fell short
Few third-party applications utilize dynamic search or high-definition video.
No out-of-box "aha" experience.
What Apple should do differently next time.
Use television spots and movie-trailer-style promotions to highlight the new benefits.
Build interactive teaching tools for each consumer scenario.
© 2005, Forrester Research, Inc. All rights reserved. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.