Imagine if you had to pay royalties for using hyperlinks. That's the prospect raised by BT Group's lawsuit. Startling as it sounds, it does illustrate what's at stake as big IT and telecom firms try to make more money from their patents. The lawsuit forms part of a larger BT strategy to get the most out of its intellectual property (IP).
See news story:
BT preps defense of Web-surfing patent
IBM, which wins more patents than any other firm, started this trend in the late 1980s and has since focused steadily on exploiting its patent portfolio. IBM sells or relicenses the IP itself, and many companies have followed IBM's lead.
In IBM's case, this approach led it eventually to spin off the unit that handled its patents into an IP asset management company, Delphion. Delphion has developed into a firm that offers a full range of products and services for managing patents, intellectual capital and innovations.
BT has made moves of its own. Most recently, in January 2002, BTexact Technologies, BT's research unit, announced an agreement with ipValue, a company that helps enterprises profit from their IP. Taking a different approach from IBM/Delphion, ipValue forms joint ventures or partnerships with enterprises such as BT that need to unlock the value of patents via relicensing, sales and other methods of extracting value from IP.
Like IBM, BT has won a large number of important patents. In 2001, BT asked U.S. Internet service providers to pay royalties for their use of hyperlinks, based on a patent owned by BT. Regardless of the merits of the case, the mere prospect of this occurring indicates how more-aggressive enforcement of patents by large IT and telecommunications companies could disrupt business for companies that use their technology.
Gartner recommends that enterprises survey the technologies they use to perform critical business processes and determine whether they risk legal battles or paying higher royalties if companies enforce their IP rights more aggressively. At the same time, enterprises should aggressively explore ways to boost the return on their own IP. IP asset management systems and firms that specialize in the exploitation of an enterprise's intellectual capital can help coordinate both the offensive and defensive efforts.
(For a related commentary, on patent legislation, see gartner.com.)
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