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Comcast walks away from Pivot

The joint venture with Sprint-Nextel was intended to be combine cable TV, Internet, and both land and wireless phone service.

Comcast said Wednesday it has changed its mind on a joint wireless communication venture with Sprint-Nextel, according to a Reuters report.

The service, called Pivot, was begun as a partnership between the cable giant, Sprint, Time Warner, Cox Communications, and Advanced/Newhouse Communications in 2006. It offered a package of services, including TV, broadband, and both a landline and wireless phone service.

"We decided to discontinue the service because the product required a lot of operational complexities, so we decided it wasn't the approach we wanted for the long term," said a Comcast spokesperson.

Well, that's one way of putting it. By the end of last year, demand was so low for Pivot they stopped marketing it. Part of the problem is that nearly 80 percent of U.S. residents already subscribe to a cell phone service. And the cable operators weren't given much freedom in pricing or packaging the Pivot service to make it enticing enough for people to switch carriers.

Comcast said its Pivot mobile customers would be switched to a similar Sprint package.

CNET's Marguerite Reardon contributed to this report.