Welcome to the 21st century, Comcast subscribers.
The nation's largest cable company announced that it will finally allow its customers to activate their HBO Go and Showtime Anytime apps via the Roku platform.
The Xfinity authentication page is now live on HBO Go's activation site (see screenshot below).
The announcement follows negotiations of "several months" between the two companies, and resulted in an agreement reached November 25, according to a Roku lawyer in an FCC filing Monday.
Comcast subscribers have long had access to HBO Go and Showtime Anytime via, but until today Roku devices were excluded.
Yesterday, HBO Go Negotiations are said to be ongoing.devices, but as of right now Comcast subscribers still cannot activate that app or Showtime Anytime.