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Comcast creates beautiful, meaningful ad on tech to aid the blind

Technically Incorrect: A new ad, which features a 7-year-old blind girl describing how she envisions "The Wizard Of Oz," highlights Comcast's voice-controlled tech to help customers with visual disabilities find movies and TV shows.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


emily.jpg
Emily imagines the "Wizard Of Oz." Comcast/YouTube screenshot by Chris Matyszczyk/CNET

If you, like me, sat through the Oscars watching the Academy repeatedly award a film about its own kind ("Birdman"), as opposed to a film about real life ("Boyhood"), you may have been seeking some tiny solace.

Fortunately, Comcast provided it.

I am, indeed, speaking of the same Comcast that calls its customers " A**hole" and " SuperB****" in writing.

Yet even a Tin Man can have a heart. So an ad it released to coincide with the Oscars managed to twang more than one pleasant chord.


It features a 7-year-old girl named Emily, who is blind, talking about what she "sees" when she watches "The Wizard Of Oz."

Her Tin Man has "a big toe the size of a house." The lion is small and has "webbed duck feet." The scarecrow has wooden teeth and tubes sticking out of him. Meanwhile, Emily herself plays Dorothy.

The ad highlights Comcast's efforts to help people with visual disabilities find the movie or TV show they want by using the company's "Talking Guide." They technology was developed by the company's Accessibility Lab and is offered as part of Comcast's Xfinity bundle of cable, broadband and phone services.

The company also released an extended version of Emily's Oz on its own Web site.

Of course, ads like this are designed to make you feel good about Comcast. So if your tear ducts remain entirely unaffected by the artistry and humanity presented here, then you probably thought "Birdman" was the best movie last year too.