College site strikes portal deals
University Wire signs distribution deals with Yahoo and Excite, further signaling the growing power of the college-age market.
Just today, University Wire, a daily, student-written electronic news service covering the nation's college campuses, announced that it has signed distribution deals with the two leading portal sites, Yahoo and Excite.
Last month, Student.com also announced a distribution deal with Excite. While University Wire is strictly a news service catering to the college-age market, Student.com is a comprehensive site aimed at the same age bracket with features such as editorial content, news, and campus information.
Both deals underscore how promising the young adult, college-oriented market is on the Net.
Other sites--such as online communities GeoCities, The Globe, and Tripod--have either caught onto the trend or have capitalized on it once it naturally occurred.
College students--and others who fall into the 18- to 24-year-old age bracket--have always been targeted by marketers, noted Forrester Research analyst Kate Delhagen.
"It's a critical time to put their hooks into kids," Delhagen said.
When they go to college, she said, "They are completely Internet immersed from day one."
But it's natural for companies such as Yahoo, Excite, and America Online to try to cater specifically to their needs.
For instance, last year America Online and Time Warner cut a deal to create Teen People, a new magazine aimed at teens that would launch exclusively on AOL.
Other sites, such as that of clothing retailer the Gap, have launched sites with interactivity, which appeals to young adults and teenagers.