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CinemaNow to screen NBC titles

Video-on-demand service will now feature movie titles and television shows from NBC.

Movies and other content from NBC is now available on video-on-demand service CinemaNow. Under the deal, CinemaNow will offer NBC Universal's new films on the same day they become available through conventional pay-per-view channels. Other content such as previously released movies and pay-per-view TV shows from NBC will also be available through streaming on CinemaNow's site. All titles will be made available for streaming for 24 hours.

CinemaNow, which has struck alliances with several other companies including 20th Century Fox, Disney, Lions Gate, MGM, Sony and Warner Bros., said it has distribution rights to about 6,500 titles from 200 licensors. Recently, Microsoft TV said its broadband service will support CinemaNow's movie-rental site.