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Culture

Cidco cuts spending to conserve cash

Cidco, the maker of the Mivo e-mail appliance, said Tuesday that it plans to cut its advertising budget to try to conserve cash so as to lower the number of subscribers it needs to become profitable. Cidco now expects to sign up 155,000 subscribers this year for the Mivo, which until late last year was known as the MailStation. According to a filing with the Securities and Exchange Commission, the Morgan Hill, Calif.-based company now hopes to reach the breakeven point in the second quarter of 2002, with 250,000 total subscribers.

    Cidco, the maker of the Mivo e-mail appliance, said Tuesday that it plans to cut its advertising budget to try to conserve cash so as to lower the number of subscribers it needs to become profitable. Cidco now expects to sign up 155,000 subscribers this year for the Mivo, which until late last year was known as the MailStation.

    According to a filing with the Securities and Exchange Commission, the Morgan Hill, Calif.-based company now hopes to reach the breakeven point in the second quarter of 2002, with 250,000 total subscribers.