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Chizen on Apple: 'MacTel' switch not easy

Adobe CEO says "MacTel" will be great in the long run, but you can't just "turn a switch" to get there.

Adobe CEO Bruce Chizen recently met with CNET to discuss his company's acquisition of Macromedia and changes he sees in the technology world. During the interview, he offered insights into Apple Computer's switch to Intel chips.

Q: I wanted to get your take on Apple's switch to Intel. How difficult is the process of migrating apps from platform to platform?
Chizen: Steve (Jobs) likes to trivialize the process and make it seem easy, but moving the apps over is not that easy...Getting over to MacTel is work. I think in the long run it's going to be great because what the users will get is better performance...and greater value. At Adobe, we tend to optimize for Intel today on the Windows side. The fact that we'll be able to optimize for Intel cross-platform will make it even better for us.

Q: What are the early returns from the people doing some of the work with the developer market? Not that easy, is it?
Chizen: It's not that easy because you have to compile the app, you have to test it. If you look at most testing cycles, for any complex cycle, for any complex product, that's three or four months until it's out. You just can't turn a switch and get a MacTel product--and Steve knows that.

Q: So, when do you think that Adobe will be ready to take Photoshop?
Chizen: I haven't given a date yet, I'd be surprised if we did a MacTel only release. I think you'll find us doing what we did with OS X, which is to enhance the product and support the new environment at the same time. If you look at our product cycles for products like Photoshop and Creative Suite, they tend to be in the 18- to 24-month cycle, which means that you're talking about either Q4 of '06 or Q1 of '07.

Click here for full interview.